Making events more inclusive – AND 6 Ways you might be making attendees feel unwelcome

We recently attended Connect Pacific Northwest in Boise, Idaho and heard from Justin Skeesuck who taught about the Multiplier Effect and how it relates to accessibility in your events. My takeaway from this important talk was: If you exclude one person, you are also losing 4-5 additional attendees who might be connected with that person. Photo from official website of the speaker.

Everyone says, “I want to throw the best event ever!” and that means making events more inclusive. If your attendees feel unwelcome or left out, your event is falling short. Here are 6 ways you might be making attendees feel unwelcome, and how you can fix that. This isn’t meant to be an exhaustive or definitive list. We welcome your input and additions in the comments if you have the time.

The menu. (Including alcohol)

Gone are the days of the rubber-chicken conference dinner or surf-and-turf-for-all. Today’s event attendees are health-minded, from diverse ethnic and cultural backgrounds, and care about the environment, animal welfare, and where their food comes from. Food is the centerpiece of any gathering, and if the foods you offer at your event do not serve all of your attendees, they’ll feel left out and unwelcome. Check out this blog post, written by EJP Events’s resident vegetarian and Marketing Events Assistant, Shawn Granton, for some examples.

Are you preparing for attendees who avoid animal products; follow diets based on their faith, such as Kosher or Halal; or have sensitivities to any of the nine major food allergens? If not, you should! And to do so, you’ll want to ask, in your registration form, whether or not your attendee has any dietary preferences (I prefer the word “preferences” rather than “restrictions,” which can sound negative). You also want to make sure you’re working closely with your caterer and venue — even before signing the contract — to make sure they can prepare the foods your attendees want within your budget.

Don’t forget alcohol! As we talk more and more about mental health and overall wellness, we need to bring this into our events too. Not every attendee is excited about an open bar. Indeed, being around a lot of alcohol can present problems both for individuals on a recovery path as well as for organizations who want to promote healthy choices and professionalism. Make sure you are designing your event not just for different dietary needs, but also including those who make the choice to avoid or reduce alcohol consumption. Here’s a recent blog post we wrote about Dry January and how that thinking is coming into how events are planned.

Physical Accessibility

There’s nothing worse than getting to an exciting event you’ve been looking forward to, and finding out it’s a literal pain to get there. Think about the last time you had to walk what felt like miles inside a giant venue to find the restroom, or when you finally got there, only to find it was cramped or poorly appointed. Now imagine being a wheelchair user, someone on crutches, or a person with any other kind of mobility challenge, and you can see how the problem gets much worse. All of us are one accident away from disability, and if we’re lucky enough to grow old, we’ll all need accessibility accommodations at some point in our lives. Again, ask your attendees when they register what their needs and preferences are. “What accommodations, if any, would make it easy for you to attend this event?” is one example of how you can ask. And again, start asking your planning and logistics questions BEFORE you book your venue. One important one is “Are there ramps for a wheelchair-using speaker to get to the stage?” You can find a good resource of additional questions to ask starting here.

Finally, just because there are no curbs, or because the venue is legally ADA accessible, doesn’t mean your event is safe for a wheelchair user. We recently attended a presentation on Accessibility in Travel, where a wheelchair user described being assigned to stay in a hotel where she couldn’t open her room door by herself, from the inside. When asked, the front desk said she could call them whenever she wanted to leave her room. But what if there was a fire? Clearly, “just following ADA” is not enough. We all need to do more, such as spending more time evaluating the actual attendee journey through the space, not just checking off boxes.

Outdated concepts and wording

Sadly, this example of making guests feel excluded is still common. When attendees eagerly click on your event website, or registration form, is there anything there that would make them feel like this conference isn’t for them? One example I see often is titles on a registration form such as Mr. and Mrs. If all I see is Mr. and Mrs. as the choices, I feel left out because neither one describes me.

While many people use these titles, it’s true that “Mrs.” in our current society refers to marital status, and in a business setting, there’s no reason to ask women to declare their marital status. while leaving Mr. as the default for men, without any kind of denotation. Probably a whole dissertation could be written about why there is no version of “Mrs.” to denote a married man, in our society. What to do? A couple of ideas: Avoid titles altogether and instead, ask for first and last name, and pronouns. Or do all of the former and allow multiple choices and fill-in options for the title, such as Dr., Mr., Ms. or Mx.

Online Accessibility

Just like physical accessibility, online accessibility involves allowing everyone, not just sighted or hearing folks, the ability to enjoy your content and use your registration form. If someone with low vision, or a Blind or Deaf person can’t get to your registration form, then how will they attend? It’s a real problem and if your goal is to be inclusive and attract a diverse audience, you must consider disability. Thankfully there are lots of tools to make your visual content readable by a screen reader, so a person with vision disability can have it read to them. And vice versa – there are lots of tools to create captioned content for photos and videos, so hearing-impaired people can access your event sound content. One of the resources for finding these that we like is at MabelyQ – they’re a resource helping organizations improve access for people with disabilities. We recently took their course “Accessibility Made Easy“, and we realize we have a lot of work to do. Even looking at my own web theme at ejpevents.com, there is a lot that needs fixing, starting with text color contrast in my own, low-vision opinion. From adding alt text to photos, to using #CamelCase for hashtags, the resources out there have been useful and important to learn.

Online accessibility is also related to other ways of including everyone. By offering an online component of your event, whether it’s a selected number of livestreams or a full hybrid version, you’re making events more inclusive and accessible to attendees with a caregiving responsibility, such as mothers; the immunocompromised or at-risk populations who are still told to avoid large groups due to COVID; and those for whom traveling to an event would pose a barrier. Consider virtual or hybrid options to increase your attendee reach and inclusivity.

Excluding introverts and the neurodiverse.

This is something, as an event planner, I have struggled with for many years. As someone who gets energy from one-on-one contacts, and can feel depleted having to connect with many people all at the same time, I’ve realized over time that I identify as introverted. It’s common for me to need extra time to process information, to desire to skip small talk, and jump right into deep discussion of a topic. These might sound like liabilities in the workplace. On the other hand, what clients and colleagues stand to gain from these traits, is they receive more authenticity, well-thought-out opinions and guidance, and meaningful interaction. Glen Cathey, SVP of Digital Strategy and Innovation at the staffing agency Randstad, has a wonderful presentation about introversion at work called Introversion: The Largest Neurodiversity Category In Sourcing, Recruiting, Diversity and Inclusion. Unfortunately, because introverts are in the minority, our society and events tend to be built for assertive, “sociable”, and talkative people who have the tendency to seek stimulation in the company of others, leaving introverts (1 in 3 people) feeling left out and excluded. While introversion is not officially yet considered a category of neurodiversity, both Cathey and others, such as Sam Sheppard, advocate for including introversion as a part of any organization’s strategy to include the neurodiverse, and I agree.

And let’s talk about the more well-known neurodiversity identities, which are just as, if not more important, to accommodate at events if you truly want to work towards making events more inclusive. How do we serve those who are on the autism spectrum? How do we design for those with sensory issues or other neurodivergent traits?

What can you do? Learn, learn, learn, and then take action. We love the resource from GoogleXi called The Neu Project, which explores the topic of neurodiversity and helping create events that embrace all neurotypes. We recently heard Naomi Clare, one of the leaders on this project, speak at CMP Advance in New York, and she provided us with a Guide to Neuroinclusion which contains a wonderful A-Z toolkit of what you can actually do, starting now, on your path to making events more inclusive.

Affordability

Affordability of events, in my experience, has only recently become part of the conversation of inclusivity. However, as a child of immigrants, and someone who identifies as “1st Gen” (being the first generation in your family to meet a major life milestone, such as going to college in the US), I’ve witnessed firsthand how affordability can be a real issue in attending events. While there has been some consideration of affordability at events, most often in community and nonprofit events, the affordability question is now being addressed by more corporate and business events as well. This is important when we think about the history of racial inequity in this country, and how financial and monetary resources, and paths to generational wealth, have been inequitably distributed or just outright stolen, removed, or legislated out of the hands of marginalized groups. This Twitter thread from Ebony Elizabeth Thomas, an associate professor at University of Michigan, clearly outlines many of the major issues of affordability and events.

What can you do? Here are a few ideas and you’ll need to consider your event’s business model.

  • Offer a sliding scale or path to reduced or free participation.
  • Get sponsors to host scholarships or awards that come with a comped registration.
  • Pay speakers the cost of their travel plus an honorarium, so you’ll have access to all kinds of talent no matter their financial situation.

Sometimes, stakeholders will say, “There isn’t a budget for this.” However, my experience is that where there’s a will, there’s a way. Consider how you’re apportioning your entire budget. Do you have budget for conference swag, luscious decor, or other items, but not a few scholarship or student/low-income registrations? Did you pick a venue that leaves you no margin? Why is that? Can you sharpen your event planner pencil and find a place for your priorities? Your budget will show what the goals and priorities of your event are. If inclusivity is one of those goals, you and your budget will find a way.

I hope you find this blog post helpful! EJP Events works to include many of these methods of thinking when we are working with our clients. If you find these methods would be helpful for your event, I hope you’ll reach out.

Company Picnic Planning – Photo of the Day

View of Willamette River, Portland Oregon with a dock and kayaks in the foreground for a company picnic
Company picnic planning is easier when you have fun activities such as kayak lessons and other water activities.

I bet that company picnic planning is not top of mind in January, but it’s actually the best time to start thinking about it. With Portland still a bit cold and dreary at this time of the year, it’s hard to believe we only have about six months to do your company event planning for summer. Above is a photo of a kayaking add-on that we planned for a tech company’s employee outing at a riverfront park on the Willamette. Just a few extra touches like this can make your event really special and make your employees feel so appreciated and re-energized.

What else goes into an event like this? First, you’ll need a great venue. Then most likely, you’ll need delicious food. Finally you’ll need to choose some entertainment, such as DJs and photo booths; or games like Capture the Flag or an obstacle course. This particular group also added treats like chocolate, beer, and wine tasting booths. There are tons of ideas out there for planning your company picnic, but if you get stuck, feel free to contact us at EJP Events – Portland Event Planning.

How to get your wedding invitations hand-cancelled at Bridal Veil Post Office

Front view of Bridal Veil Post Office, a small wooden house of about 10 feet by 10 feet, with front porch.
Photo: Shawn Granton

How do you get your wedding invitations hand-cancelled at Bridal Veil Post Office? And where is this post office, anyway?

To call this post office inconspicuous is an understatement. Maybe you’re zooming east put of Portland on Interstate 84. You spy what looks like a shack on the right, just before the off-ramp for Exit 28. What could that shack be? Maybe you followed Google directions and wondered aloud to yourself as you make the turnoff for the post office: “There surely can’t be a post office down this back road, right?” Welcome to the Bridal Veil Post Office!

This post office sits in a small wooden building, no bigger than 10′ x 10′, making it one of the smallest post offices in the country. It technically serves a “town” that no longer exists, what remains of this former mill town is a cemetery and small collection of houses along the Historic Columbia River Highway (Old Route 30). Besides 40 post office boxes contained in the postage-stamp sized lobby, there seems to be no reason for a post office like this to exist.

What keeps this post office afloat is the thousands upon thousands of wedding invitations sent from here. Sending your announcement from a place named Bridal Veil is romantic enough, but what puts it over the top is hand-cancelling. Rather than a postmark generated via automatic sorting machine (what you’ll see on 99% of letters sent via United States Postal Service), the staff at Bridal Veil Post Office will cancel your stamped letter with a hand-stamp. Many people will go there in person to get their invitations hand-cancelled, while some will mail them in.

The three hand-cancel stamps of Bridal Veil Post Office. From top to bottom: Two linked hearts, a view of the Columbia Gorge and Bridge of the Gods, two birds.
Photo from Bridal Veil Post Office Facebook page

The post office has a few different options (usually three) for the hand-cancel, they can be seen above. A popular favorite for wedding invitations is one with two interlocking hearts, another features doves. The Bridal Veil Post Office turned 135 on July 7th of this year. In honor of this, the post office is offering a special hand-stamp.

How do you get your wedding invitations hand-cancelled at Bridal Veil Post Office? You can check their Facebook “Friends” page for details, but it comes down to this:

  • Make sure you don’t use wax seals or anything that will stick out too much from the envelope
  • You can’t use regular first-class/forever stamps (current value 60 cents). You’ll need at least 99 cents of postage on each envelope to get the “non-machine” rate. You can buy special non-machinable stamps at your local post office or order online.
    • Or better yet, buy the stamps from the Bridal Veil Post Office! Stamp sales help keep this unique post office afloat.
  • For less than 50 invitations there is no charge to hand-cancel your invitation. For 50 or over, there is a 10 cent fee per envelope.

Please note that this above information was verified on July 27, 2022. Policies and prices can change.

The Bridal Veil Post Office is located at 47100 W Mill Rd, Bridal Veil OR 97010-7010. They are currently open from 10 AM to 2 PM Monday through Friday, and 8 AM to 2 PM on Saturdays. Operating hours and days can change, check the USPS web site before you head out. And if you have questions, you can call the post office directly at (503) 695-2380.

Dry January, and alcohol-free options for your event

Image: Illustration of Man in suit holding out hand to refuse an alcoholic drink
From an old Soviet anti-drinking poster.

There has been a “Dry January” trend over the last decade of either cutting out or dialing back alcohol consumption in January. It’s a reaction against the overindulgences of the holiday year and a way to have a fresh start for the new year. As alcohol consumption has increased over the last two years due to pandemic and other stresses, now is a good time to be questioning your alcohol intake.

The concept of a sober, or dry January, started in 2013 in London. It’s part of a broader campaign called “Mindful Drinking”, which aims to rethink our approach to alcohol without quitting it completely. Ruby Warrington, who wrote the book “Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol” said in a recent New York Times article that “interrogating one’s drinking habits often leads people to adopt more mindful drinking strategies.”

There are definite benefits to drinking less. Alcohol is expensive, so cutting down is a great way to save money. Less drinking can lead to better sleep, better overall health, and can help with anxiety and depression.

But if you are used to having a drink or two on most days of the week, it can feel daunting to give up alcohol for a period of time, even if the period is relatively short. Several organizations, like the one who started Dry January, Alcohol Exchange UK, offer apps and coaching emails to support the decision. And it’s best not to approach the challenge as an absolute: take it one day or week at a time. It’s OK if you end up enjoying an alcoholic beverage during the challenge.

And there are ways to make cutting back on drinking easier, like exchanging alcoholic drinks with a non-alcoholic equivalent.

A good place to start is with beer. If your only experience with NA Beer is O’Doul’s, you’ll be relieved to know that now there are more and tastier options out there. Athletic Brewing serves up a selection of craft beer styles like India Pale Ale (IPA.) Clausthaler has been brewing German style NA beers for fifty years.

If spirits are your thing, Zero Proof offers booze-free rum, gin, tequila, and whiskey alternatives. Spiritless has their own alcohol free take on bourbon. For lovers of fermented grapes, Surely has non-alcoholic wine.

Are these options not available to purchase in your area? Since these products either don’t contain alcohol or a negligible amount (under 0.5% alcohol by volume), they don’t suffer the same shipping restrictions that actual alcoholic beverages encounter. You can buy many of these drinks directly from their manufacturer, or find an online store that specializes in booze-free booze, like Sipple.

You can still accessorize your non-alcoholic beverages. Groovy Guy Gifts offers up personalized decanters for your spirits-free spirits, while their “sister” company Bridesmaid’s Gifts offer insulated stemless wine glasses for your alcohol-free pinot!

And alcohol-free options should not just be limited to one month! With the hopes of weddings and more in-person events returning this year (fingers crossed), one should think about options for their non-drinking participants. Emphasizing alcohol without giving options for those who aren’t imbibing can make people feel unwelcome. And being unwelcoming is no way to have an event! So consider some of the “dry” options listed above in addition to the normal alcoholic beverages. Your teetotaling guests will thank you!

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Quarantine RSVPs – An idea whose time has come { free printable }

Image ID: an event RSVP card sitting on a desktop surrounded by a ruler, pen, and coffee cup.

What is a “Quarantine RSVP”? As events open up, event planners and hosts are wondering, How do I hold one of these safety-compliant events, and still keep everyone as safe as possible? Even though gatherings are slowly returning, there are potential pitfalls:

  1. You could provide all the hygiene items, but some guests refuse to wear masks, or they remove them while still mingling
  2. You could create a physically-distanced setup, but without clear instructions or a program of activities, guests devolve into the typical “cocktail hour” behavior where they cluster within less than six feet.
  3. Everyone starts out with the best intentions of social distancing, but after a couple of glasses of wine, the inhibitions fall and people are hugging, touching, and coming in to close contact with people outside their home group.

There is no such thing as a risk-free event during COVID. As of March, most of the US is months away from full vaccination levels, and most states still have some kind of restriction on gathering and nonessential travel. But if you are in a location where your type of gathering is permitted, and you want to do it as safely as possible, here are some reminders, plus an additional tip you may not have thought of:

Most of us know by now to do the basics: avoid indoor or poorly-ventilated venues, keep 6′ or more distance, and wear masks at all times that it is possible to do so (besides when you are seated alone eating or drinking).

Here is one more idea: Identify the groups attending your event who have been previously quarantined together, and allow them to RSVP and be seated together.

A quarantine pod may be a single family; a couple; or a group of roommates. “Quarantined together” could also mean that they share the same household; or they have limited their contact to only themselves and a limited number of other households who all agree to observe the same level of infection-avoidance precautions. For example; two families with children who are friends, who allow their children to play together each week, is a good example of two houses, one quarantine. The goal of this practice is to prevent COVID spread at the event, while allowing groups that are already in contact to be together.

As a host, how can you identify these groups? Introducing the Quarantine RSVP. This is a form you create to gather the names of people who are in one pod. You can set the number of RSVPS according to what is allowed in your location. For example, in Multnomah County as of today, at “Eating and Drinking Establishments“/”Indoor Entertainment“/”Outdoor Entertainment” (the categories that most Oregon weddings and events currently fall into), you can currently seat no more than 6 people at a table. As sector risk guidance is constantly being updated, always check your local and state health authority for your area’s particular guidelines. 

Would you like your own Quarantine RSVP printable template? It’s your lucky day, because we’re sharing this free template with you! Simply fill out your name and email below and we’ll send it right along. We hope you find it helpful.

Download this free printable

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    Virtual and Hybrid Event Showcase at Skyrise

    a hybrid event attendee listens to a sommelier from a distant tableA virtual and hybrid event attendee listens to a wine sommelier explain wine pairings at a small hybrid event. Additional attendees view remotely and are connected to the event on a big screen. Photo: Tom Cook Photo

     

    Virtual and hybrid events have been on the upswing since the 2008 recession, but 2020 pushed them to the forefront. As EJP Events fielded many requests to move events online this year, we employed our existing knowledge and pulled in technical production teams, as well as software platforms like Whova, Eventsquid, and vFairs, in order to create compelling virtual and hybrid event offerings.

    a table set for a virtual wine dinnerThis table is set for a virtual at home wine experience, complete with charcuterie box, bottles of wine, notebook, and the computer with which to participate in the event.

     

    The challenge, however, was how to relay our vision to new clients. As much as we love to dial in every detail and think critically about the attendee experience (have you ever thought how many physical items an attendee will need to gather in order to be on camera at a virtual wine dinner? We have!), it’s hard to convey that to someone who has never done this before. And it’s not like we could go into our existing clients’ living rooms and take photos of them attending our events during a pandemic, let alone the privacy issues!

     

    video camera recording a hybrid event
    Livestreaming and video-recording of events has become de rigeur due to the pandemic-created virtual and hybrid event requirements starting in 2020. Photo: Tom Cook

    So we put on our creative agency hats, and put together a content shoot (or styled shoot as it’s known in the weddings world). Emee and Katherine spent many hours in the fall brainstorming over Zoom, which best practices would make a virtual event shine; as well as what needs to be done to make your small hybrid event not only fun and memorable, but over-the-top in safety. We even experienced the now-common pandemic phenomenon of having everything scheduled and ready to go for our shoot event, only to have Multnomah County go into a four-week freeze and have to re-schedule the entire event and all its vendors.

    We’re happy to note that because of this team and their experience and professionalism, it reinforced our faith in the event process and things went off without a hitch. (Unless you count that Emee forgot her on-camera outfit and had to send someone back for that.) And we now have this wonderful content to share with you, that I hope tells the story of how EJP Events would envision a safe, engaging, delightful, and productive virtual or hybrid event where everything is dialed in, from the food and drink, to the individual sanitized microphones on each attendee. Check it out in the gallery below. Our main ideas are:

    • Tell people what to do. Pre-COVID, people didn’t need a lot of instruction at a networking event or a happy hour. During COVID, however, structure and format is needed. Open networking leads to too-close gathering. Offer each attendee their own seat, table, or area and provide a program of activities. 
    • Speaking of program, make sure to explain the program to everyone through multiple channels: Pre-event communications, on-site signage and directionals, live staff offering directions and guidance, and audible instructions through the use of announcements.
    • If people are attending remotely as well as in-person (a “hybrid event”), ensure that the home viewer is not left out of the action by creating an online, digital broadcast that is just as interesting as the in-person experience. Make sure audio is good, not just of the speaker but of the in-person attendees, to give home viewers the feeling of “being there”. Offer opportunities for the home viewer to be “seen” at the in-person event and interact with the in-person guests. It’s a two-way street!

    There are so many more details I could share, so I hope you’ll follow up with us if you have questions. For those of you who believe we’ll be back to normal and there’s no reason to keep perfecting virtual and hybrid events, here are a few headlines and quotes from news around the world:

    Virtual Events, Other “COVID Trends” Likely to Continue to Mid-2021, Meetings and Events Director Says

    Health expert predicts concerts, sporting events won’t return until ‘fall 2021 at the earliest“;

    “Once my family and I are vaccinated, I would change behaviors, except I can’t imagine being in a crowd or attending any crowded events until at least 80 percent of the population is vaccinated.”Julie Bettinger, associate professor, University of British Columbia

    David Nash, M.D., who serves as dean emeritus at Jefferson College of Population Health, anticipates that large in-person events could return with enhanced safety measures “deep into 2021 — the last quarter.”

    Location: Skyrise / Remote.ly
    Catering: Charcuterie Me
    Photography: Tom Cook Photo
    Planning: EJP Events
    Florist: Mix Mod
    Dessert: Missionary Chocolates
    Rentals: The Party Place
    Wine: Domaine Roy + fils
    Signage: The Fresh Hues
    Plates: Dtocs
    Stylist: What’s On Kate’s Plate