We recently took a trip to Bend, the outdoors-loving metropolis of Central Oregon. Bend is part of a class of Western Mountain Towns like Park City or Telluride, where urbanites go to get away or move permanently so they can mountain bike, ski, or just be “away” all the time. In Central Oregon, it’s drier, sunnier, and colder than Portland in the winter, so many people come to enjoy the sun and/or winter activities.
Over the few days we were in Bend, we came across several spots that would be good for hosting an event. If you’re having a smaller event, Bend is chock-a-block with brewpubs. Cascade Lakes features a second floor that’s good for parties. Deschutes Brewery has spaces at both their locations: The Mountain Room at their larger brewing facility and the upstairs Tap Room at their classic downtown pub. Worthy Brewing’s eastside location features several room options, plus an actual observatory with 16 inch reflecting telescope for stargazing!
As for weddings, there are many good outdoor event venues in Bend and the surrounding area. Black Butte Ranch offers stunning surroundings, full services, and discounts for winter weddings. Elk Lake Resort offers glamping and deluxe cabins as lodging options. Faith, Hope, and Charity Vineyards offers an event center with a mountainscape backdrop of Mt. Bachelor, Broken Top, and The Three Sisters.
This is just a small selection of options. Hopefully this information gives you some inspiration when it comes to having an event in Central Oregon!
I’m an event planner, but often I’m also an event guest. I wanted to share a recent experience I had with you, as a sort of case study, and would love to get your feedback.
I received an invitation to come to a sales event for a brand of event software. This event promised lunch and networking. It seemed like a great idea: Check out a possibly helpful software tool, have lunch, and meet other event and meeting planners. To top it off, the event was being held in a popular downtown venue. Sounds great! I signed up online for both myself and my event manager, and put the event in my calendar.
The investment into event sponsorship can be very rewarding for an organization, but it can also feel risky. While sponsoring an event can be a valuable way for a business or an organization to connect with a community or interest group, for small businesses, the dollar amounts involved can be daunting. Does that mean that there’s no room for small businesses to take part? Absolutely not – here are some ways small businesses can “test the sponsorship waters” before launching into larger (higher dollar amount) sponsorships of events:
Donation of gift cards to silent auctions
Participate in more intimate, smaller-audience events
Buy a table and invite business colleagues to dine out for a cause
Sponsor a teacher or attendee scholarship so an under-served population can attend an event
In-kind sponsorship: Providing the business’s service or product for use at the event
Offer volunteer perks/meals/lounge areas to support the volunteers of an event
It’s always important for the business to be clear about the goals and objectives of sponsoring an event and to make sure they are SMART – specific, measurable, achievable, relevant, and time-bound. Equally important is to have a written sponsorship agreement that outlines the responsibilities of each party and the benefits the sponsor will receive.
By being clear about the objectives, and measuring the results of a small, trial-run sponsorship, even small businesses can see benefits; and eventually, hopefully realize gains that previously they only thought large organizations could achieve.
As an alumna and an AYA volunteer, and especially as a meeting planner and association manager (I do event planning and contract association management for a couple of regional associations in the Pacific Northwest); it was an exciting opportunity to see the inner workings of a large, international, global association encompassing more than 160,000 members around the world.
The theme for the event was “Creating Community at Yale” and attendees came from all eras, from The Silent Generation to the newest “Gen Z”ers from Yale’s graduating class of 2017.
The entire 3-day conference was packed so full of activities, I hardly had any time to document, but I did put together this short slideshow to give you a glimpse of what attending the AYA Assembly is like:
And how do you create community in such a massive organization, spanning so many age groups, interest groups, and regions? Certainly the answer can’t be contained in a short blog post, but I’ll try to cover a few points that I saw being discussed at Assembly:
Recognize Shared Interest Groups (SIGs) and give them a voice at the Assembly
Survey the membership for their preferences in what the AYA should be delivering to them; report on the results of the survey, and allow it to inform decisions moving forward
It was a great experience for a first timer to see the massive operation that is the AYA. I’m hoping I can take a lot of what I learned that week back to the other associations that I help to manage and coordinate conferences for, and see if any of these ideas about creating community also apply to other organizations.
*(For the Yalies out there, I was officially an alternate delegate from the class of 1995, and unofficially representing the Yale Club of Oregon and SW Washington in order to accept the “Outstanding Mid-Size Cities Award“.)
But what about the offline experience, when you are in the face-to-face? I call this GX, or the Guest Experience, and I think about it all the time as it relates to events.
It’s so easy to forget about GX as we are planning our events and I wanted to put the terminology out there and make it as well-known, cared-about, and prominent as UX. After all, if you have a great online experience, but then get to an event in-person and have a bad experience, the best online design in the world can’t help.
Here are four elements that cause event creators (CEOs, wedding couples, trade show organizers, etc.) to overlook GX. I’ll use a scenario of “the client says they don’t want chairs at a wedding ceremony” as a common example of forgotten GX.
1. Personality type. For example, a “Free Spirit” personality may think it’s fun to do a standing ceremony without chairs in a forest clearing.
2. Budget – A client may think it would save money not to rent chairs for the ceremony.
3. Haven’t reviewed the logistics. A client may think chairs are not needed, since the ceremony timing seems short.
4. Making assumptions based on a narrow experience (“I’ve never needed to sit down at a wedding, so I don’t think we need chairs”).
But you as the event planner know that there are a lot of issues with foregoing chairs at a wedding ceremony (or any event requiring an audience to be at long focused, formal attention). Here are five complementary ways we as planners and coordinators, or employees tasked with helping with an event, can step in and bring the focus back on GX:
1. Appeal to the event creator’s personality type. Again, sticking with our example scenario, if they are a “Free Spirit” type, for example (see this link for some examples of negotiating with personality types), then appeal to their sense of creativity by showing all the things people can enjoy in the wedding venue when they aren’t fatigued from standing during the ceremony. Offer creative solutions, such as hay bales or picnic blankets, that allow them to express their creative streak while still solving GX issues.
2. Show budget data and analysis. Going back to our scenario example, I would show that certain items as a percentage of budget have a disproportionate effect on GX and guest happiness. So while yes, you can cut the budget by not having chairs at the wedding; if the chairs are $2.75 each and there are 100 of them; and the total cost of the wedding is $25K (this is actually on the lower end for designed weddings in the Portland area), the small percentage of budget (1.1%) being spent on chairs will have a relatively large positive effect on GX; while getting rid of them will have a large negative effect on GX while not having a very big effect on reducing the budget.
3. Review the logistics with them. While a wedding ceremony as written can seem short, only 10-15 minutes, remember that guests usually arrive 30 or even 45 minutes before a ceremony, especially if there are out-of-towners visiting who aren’t familiar with the area. Then it takes a few minutes to get everyone in place for the wedding and send people down the aisle. There are usually a few minutes at the end for the recessional and perhaps a receiving line as well. All in all, that “short fifteen minute ceremony” usually winds up being about 30 minutes long and 30 minutes of pre-ceremony waiting. Does the client really want their guests to be standing for a whole hour?
4. Educate, educate, educate. As the event organizer or planner, it’s your responsibility to educate the event owner so they can have good GX. Again, going to our example one last time, you could educate them about possible movement, accessibility, or ability issues that guests could face. Older guests may require a place to be seated. If it’s a corporate event, you could remind about the Americans with Disabilities Act and making sure you provide accessibility and accommodations for different abilities. Once you start providing seating for older guests, it becomes awkward for those who don’t have a seat. Overall, it may be best to provide seating for everyone, and hopefully you can convince the event owner.
This is just one breakdown of the GX process as seen through the eyes of an event planner. I hope it illuminates a little about GX, guest experience, and how we plan events.
Got some photos back from our Oregon School Counselor Association conference a couple weeks ago. So great working with this group! EJP Events helped them from beginning to end, starting with venue search, contract negotiations, sponsor and vendor solicitation and management, catering menu planning, registration, social media, event marketing (the conference sold out for the second time we have been involved!), to onsite coordination and check in. We even printed and ordered their swag items, such as t-shirts, bags, pens, and notepads.
More photos from this wonderful conference available here:
As wedding season moves indoors and gets quieter, conference and expo season surges forward! This weekend we’re happy to help Portland Retro Gaming Expo coordinate their hotel logistics as they welcome 10,000 attendees to the Oregon Convention Center to enjoy hundreds of retro arcade and console games. Did you know EJP Events is a member of American Express Global Business Travel’s Meetings Expert program? I love helping groups find the best hotel venue for their needs. We were thrilled to match PRGE up with the Crowne Plaza Portland, Doubletree Portland, Jupiter Hotel and Residence Inn Lloyd Center this year. Let me know if I can help your group!
We are very pleased to once again be helping Oregon School Counselor Association with their Annual Conference. If you know a school counselor or a student in the counseling field who may be interested in a career in school counseling, please share this event with them!
Did you know — EJP Events is an Independent Meeting Consultant member of American Express’s Meetings Expert program? This means that along with our 20 years of experience in meeting planning, hyperlocal knowledge of Portland, Oregon and the Pacific Northwest — we now also offer you the purchasing power, professionalism, and resources associated with the American Express global brand. We offer Venue Sourcing Services to qualified events; contact us today to find out how we can ease the burden of meeting site selection and hotel contract negotiation.
I just saw a tweet about a really interesting conference coming up on the East Coast. Relevant speakers, education credits, a great registration fee, a compelling location. However, I’m stuck, just stuck, right in the middle of the registration process, trying to find out more. My pain is your gain, however, as I walk you through the things that are completely annoying me about this event registration page.
1. When is it?
The date is in 9-pt type in a light grey, against white background. I’m squinting. Come on guys, your target audience is meeting professionals and many of us are over 40 and starting to lose our eyesight. PLEASE MAKE THE DATE BIG, and put it first so we even know whether or not we can attend.
2. No link to hotel information
The hotel looks really nice! There is a huge embedded Google map showing the location. However there is no reference to a group rate for the conference, nor a link to the hotel, nor a group code. Nothing. I can’t fly across the country to your event and not knowing if I can stay at the convention hotel. PLEASE MAKE THE LINK TO THE HQ HOTEL BIG. And clickable.
3. Sponsors are listed, but no links to their websites
Look at all these sponsors! Some of the top players in my industry. But if I put my finger on the logo (yes, I’m on mobile, just like 73% of the world’s population) nothing happens. What? The logo should take me to more information about this great company, so I can learn about what they do and offer. You’re not giving your sponsors full value, and you’re doing a disservice to attendees, if you don’t link out to their information.
Please, for the love of your attendees, and so you don’t lose us during this process, take care of the basics! (Note: I did not end up registering for the conference. Oh well.)