Weddings and special events get a lot of attention, but corporate event planning can be fun, engaging and creative too! The Hotel Zags changed its name and branding from Hotel Modera, and EJP Events was hired to produce all the entertainment celebrating the big launch. They needed an event that would send-off the new brand into the future of hospitality in Portland, featuring the hotel’s position at the center of Art, Adventure, and Play.
Not just another hotel opening, the Hotel Zags relaunch featured local celebrity Carlos the Rollerblader as MC, with their trusty DJ – ‘DJ No.Bi.Es’ – (Bianca Estrella) spinning tunes. Contortion artists from The Orchidea greeted guests and wowed them with feats of agility and physical artistry. 3-piece power-pop combo The Zags came straight out of SE Portland and brought some very Beatles “Get Back” vibes as they rocked the crowd from the courtyard’s living roof.
Evrim Icoz staged a paparazzi style photobooth in the hotel’s Gear Shed, where guests could check out, library-style, anything from longboards to mountain bikes for their enjoyment. Additional treats awaited guests in the Colosseum, the hotel’s game room, as well as henna artistry from local favorite Salon Amrapali.
Instead of boring room tours, EJP Events organized “room vignettes” where guests were invited to take a sneak peek into the lives of two travelers: “Ms. Business”, played by urban sketcher Rita Sabler; and “The Diva”, played by mezzosoprano Sophie Gregg. Guests were treated to impromptu operatic warmups and the friendly hospitality of tiny Coco, the weiner dog (Rooms at Zags are pet-friendly!), as well a live sketching of the urban scene surrounding the Zags courtyard.
Over 200 of Portland’s travel and hospitality elite were entertained, as well as corporate reps from The Hotel Zags parent, Sage Hospitality. Food and drink were hosted by the killer team from Chef David Machado’s Nel Centro and guests gathered around the courtyard’s centerpiece – a five-foot fire globe.
It was an unforgettable night right at the beginning of Rose Festival, Pride, Pedalpalooza, and the summer event season in Portland. A great way to use corporate event planning services to launch the new endeavor. Congratulations Hotel Zags on your relaunch!
All photos courtesy Evrim Icoz Photography.