I just saw a tweet about a really interesting conference coming up on the East Coast. Relevant speakers, education credits, a great registration fee, a compelling location. However, I’m stuck, just stuck, right in the middle of the registration process, trying to find out more. My pain is your gain, however, as I walk you through the things that are completely annoying me about this event registration page.
1. When is it?
The date is in 9-pt type in a light grey, against white background. I’m squinting. Come on guys, your target audience is meeting professionals and many of us are over 40 and starting to lose our eyesight. PLEASE MAKE THE DATE BIG, and put it first so we even know whether or not we can attend.
2. No link to hotel information
The hotel looks really nice! There is a huge embedded Google map showing the location. However there is no reference to a group rate for the conference, nor a link to the hotel, nor a group code. Nothing. I can’t fly across the country to your event and not knowing if I can stay at the convention hotel. PLEASE MAKE THE LINK TO THE HQ HOTEL BIG. And clickable.
3. Sponsors are listed, but no links to their websites
Look at all these sponsors! Some of the top players in my industry. But if I put my finger on the logo (yes, I’m on mobile, just like 73% of the world’s population) nothing happens. What? The logo should take me to more information about this great company, so I can learn about what they do and offer. You’re not giving your sponsors full value, and you’re doing a disservice to attendees, if you don’t link out to their information.
Please, for the love of your attendees, and so you don’t lose us during this process, take care of the basics! (Note: I did not end up registering for the conference. Oh well.)
