Brand Activations That Build Community

Emee Pumarega CMP, Steve Hubbard (Brompton Head of Commercial), Will Butler-Adams (CEO, Brompton Bicycle Ltd), and Dean Mullin (Owner, Clever Cycles) at the Brompton Lounge. Photo: Hannah Bernabe / @hannahbernabe.co

Hosting Iconic British Brand Brompton Bicycles’ CEO, Will Butler-Adams, for a Night

On the evening of April 15, 2026 Clever Cycles in Portland welcomed Will Butler-Adams, OBE (Order of the British Empire), the CEO of Brompton Bicycle, for a brand activation community event night built around the folding-bike community that has grown up around the shop. Clever Cycles reached out to EJP Events to help produce this event, and we were excited to be part of it. We work with many brands that align with our values, but we especially love producing community-building events for brands we connect with.

Clever Cycles Brompton Lounge. Photo: Clever Cycles

How a Retail Partnership Turned a Leadership Visit Into a Community Gathering

Clever Cycles is the only Gold-tier Brompton dealer on the West Coast. The only Brompton shops with a higher designation are the brand’s own flagship stores in cities like London and Singapore. Between that distinction, the debut of a new in-store Brompton Lounge, and an active Portland cycling community, it is easy to see why the CEO of Brompton wanted to spend an evening here.

Will Butler-Adams, Steve Hubbard, and other guests enjoy the Brompton Lounge. Photo: Duane Eng

The event opened at 5:00 PM with the Lounge debut. Guests browsed the shop’s collection of current and unusual Bromptons and caught up over drinks, with cocktails from Straightaway Cocktails and food hosted by Clever Cycles. At 6:00 PM, about 30 riders rolled out for a short, family-friendly group ride. The ride cruised through the inner east side and paused on the Eastbank Esplanade overlooking the Willamette River and the Steel Bridge. This is where riders were greeted with the sight of an Amtrak Cascades train and a TriMet MAX train crossing the river at the same moment. This convergence highlighted a key component of the Brompton brand: The ease of bringing your folding bicycle on a train or bus, and using the bike for the first or last mile connection.

Riders on the group ride along the Eastbank Esplanade. Photo: Duane Eng

Back at the shop, the Show ‘n’ Shine gave riders a chance to show off their builds. Patrick Loftus took the top award for a hand-built Brompton bag that gained many admirers. Will spent the rest of the night talking with guests and signing their bicycles, staying until 10:30 PM, well past the scheduled close.

Will Butler-Adams examines Patrick Loftus’s Brompton. Photo: Hannah Bernabe / @hannahbernabe.co

The numbers tell part of the story: 65 people registered and 37 came through the door, with riders traveling from as far as Seattle and Longview. Clever Cycles added a giveaway of 25 CampSnap cameras, all claimed by the end of the night. Each one was a small memento and a reason for guests to sign up and stay in touch.

Will Butler-Adams signs a guest’s Brompton. Photo: Hannah Bernabe / @hannahbernabe.co

What I heard most often after the ride was a single question: When is the next one? That question is the clearest measure of success for a community event.

There’s a line from Will that stuck with me. He told the room, in so many words, that people were not there because of Bromptons. They were there because they love to bicycle, they love to travel, and they love this community. This is the kind of event we love to build: a room where people can find their community.

One more reason this partnership felt like a natural fit: Brompton is a certified B Corporation, meeting high standards across governance, workers, community, environment, and customers. EJP Events is a Good Market approved enterprise, which means we went through a review of how we operate across those same areas: our organization, environment, customers, workers, suppliers, and community. Different frameworks, shared commitment. Producing community events for brands that put people and planet alongside profit is the work we love most.

Hanging out before the ride started. Photo: Hannah Bernabe / @hannahbernabe.co

If your brand is looking to bring a leadership visit, a brand activation, or a community event to life, this is the kind of work EJP Events loves most. We plan, source, and produce community events, brand activations, and travel programs for clients around the world. You can reach us at emee@ejpevents.com.

Planning an event in Salt Lake City

Red Butte Garden’s Orangerie, photo from Visit Salt Lake.

Planning an event in Salt Lake City? We recently had the opportunity to visit Utah’s capital and largest city, which is also the largest urban area in America’s vast Great Basin, where no water flows to the ocean. (It’s the reason why the Great Salt Lake is so saline!) Salt Lake City lies on the edge of the lake and at the foot of the Wasatch Range, the westernmost reach of the Rocky Mountains. The mountains rise sharply from the relatively flat valley floor, making for a spectacular backdrop. For many visitors, the mountains and the recreation they provide are the reason for coming here. But Salt Lake City has plenty of urban amenities, so one does not need to “go to the mountains” to enjoy being here. Here is a selection of Salt Lake City event venues for you to peruse.

McCune Mansion, from flickr user Emily Allen
Gilded Ballroom at McCune Mansion, from their website
Executive Boardroom at McCune Mansion, from their website

Venue 6SIX9. Located downtown, the interestingly spelled 6SIX9 offers the ability to host events “from corporate parties, seminars, church gatherings to weddings and more!” The venue includes an 8,400 square foot ballroom plus breakout rooms, totaling  20,000 square feet in total available space. Tables, chairs, linens, and centerpieces are also available from the venue.

McCune Mansion. One type of venue we’re always on the lookout for is a historic property. The McCune Mansion is a Shingle-Style estate built in 1901 and in between Temple Square and the Utah State Capitol. The mansion promotes itself as a good venue for business meetings or retreats, weddings and receptions, and for photography shoots as well. The mansion can accommodate up to 300 people in winter and 500 in summer.

Wasatch Brewing. We love event venues in breweries, because the availability of tasty beer is guaranteed! Wasatch’s Salt Lake City location is located in the hip ‘n’ happening Sugar House neighborhood. The brewery offers two event spaces, The Landing Room which can hold 40 and The Tasting Room which can hold 30. Both rooms can be rented together, too! Wasatch has a full kitchen, and meals can be done buffet style.

Beehive Distilling
The event space at Beehive Distilling, Salt Lake City, Utah. From their Instagram.

Beehive Distilling. Located a couple miles south of downtown in South Salt Lake, this bar can host up to 180 in its 4,000 square foot space. Beehive’s event focus is on “corporate meetings, non-profit organizations, weddings and parties”, with an active distillery as your backdrop. Because of the nature of the business, all guests must be 21 and over.

Getting around: Salt Lake City’s light rail system, TRAX, has expanded greatly over the past twenty years, extending from downtown to the Airport, the University of Utah, and southern suburbs. All of the event venues above are within a ten minute walk to a light rail station or S-Streetcar, which connects to TRAX. If you want to get around by bicycle, you’ll see several GREENbike bikeshare stations around town. Amtrak’s California Zephyr stops once a day at Salt Lake’s Intermodal Terminal west of downtown–someday we hope direct service to Portland via Boise resumes.

A word about liquor laws: Utah’s liquor laws are infamous across the United States. Thankfully the stricter regulations have loosened in the past twenty years: You are no longer required to become a member of a “private club” to enjoy adult beverages in a bar, thank the 2002 Winter Olympics for that. And the notorious “three point two” alcohol by volume limit on beers was raised to five percent in 2019–you can get stronger beer, too, but it’s not as easy. You still can’t get more than one shot (1.5 fluid ounces, or about 45 ml) in a mixed drink, something Emee learned the hard way during a recent visit. But you can buy spirits directly from a distiller like Beehive, even on Sunday when state-run liquor stores are shuttered. For more info, check out these two articles.

We hope that you found this post to be informative and hope it helps you find the right Salt Lake City event venue for you!