WeddingWire Newlywed Report Exposes Some Harsh Truths About Planning

I was just glancing through the 2017 WeddingWire Newlywed Report – a market research report where recently-wed couples are polled for data. A couple of items really stood out to me:

  • 40% of couples underestimate their wedding budget. This means almost half of people planning a wedding have a picture in their head of their wedding, but an incorrect estimation of what it will cost. To me, this is a recipe for heartache and stress, and could be easily solved if instead of picking a venue or a design vision first, couples first took their budget and evaluated it line by line to find exactly how each item should be allocated. (This is something we do in our very first meeting with clients.)
  • 50% of weddings occur on just 22 dates of the year which are all Saturdays. This means that, for example, if you take the approximately 16,000 weddings that occur in Oregon each year, about 8,000 of them are vying for venues on the same 22 Saturdays. It seems like it would help to have an organized planner on your side to help you find the perfect location. (We have venue sourcing services that range in price, so get in touch!)

Wedding-wire-market-research

 

Hope you find the report as interesting as I did, and that it helps you in your planning!  — Emee

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