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The 25-year rule

Posted on by Emee Pumarega

25-years-from-now-older-couple-wedding-marriage

Image credit: http://www.flickr.com/photos/kayugee/CC BY-ND 2.0

As we get into the early part of the wedding planning process for many of this year’s upcoming clients, we often hear the question:

“Do I really need to…(insert X, Y, or Z element here)?” This may relate to a a vendor decision (to have a videographer or not?) or a tradition decision (to see each other before the wedding ceremony or not), or maybe a design decision (to rent those chivari chairs or not).

Thing is, no wedding planner or magazine or blog can truly help you answer these dilemmas until you’ve explored your own feelings. One method I recommend is what I’ve been calling the “25-year rule“. How will you feel about this decision 25 years from now? When you look back at your wedding album, when you celebrate your silver anniversary, will you say to yourself, “I wish I had ____________, after all”?

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To automate or not to automate?

Posted on by Emee Pumarega


(Image thanks to D’Arcy Norman via Flickr.com

With the escalating popularity of social media sites, I hear a lot of advice, especially in the wedding and event biz, about automating your social media feed.
This can consist of pre-scheduling tweets on Twitter, or scheduling blog posts in advance, or linking accounts with ping.fm or other services, so one status update can show across several services, just to name a very few. Many of these services are great timesavers and used wisely, can make the task of social media for business more of a pleasure.
However, I would caution business owners to remember the “social” aspect of social media. Those whose only contribution to Twitter is the RSS feed of their blog, for example, run the risk of looking like they’re only in it for themselves. Especially when said blog is simply a roster of products or services for sale and contains little real advice or education for prospective readers. If you’re wondering why you have few followers, no blog comments, low blog stats, and little interaction, take a hard look at what you’re putting out there and ask yourself, “Is this interesting to the type of people I’d like to interact with, and is it worth a response?”
Whether you choose to automate or not, make sure you keep the social in social media by interacting, reposting/retweeting, and assisting; the same as any good business owner would do in non-online life.

Event Planning, Wedding Planning, and High School Job Shadows

Posted on by Emee Pumarega

At this time of year, I also get a lot of calls from high schoolers desiring job shadows. I think this is a great idea and can be a worthwhile experience for the student, but for a busy planner it can almost be overwhelming to try and convey the concept of who we are and what we do in a one-day experience, which is what a lot of students are asking for. I even have schools asking for a one-hour job shadow. Unfortunately, it would take ten times the amount of hours to prepare a useful curriculum, than what the student and I would actually spend together, based on what schools and students are asking.  So I usually decline.

One thing that I think would make high school job shadows more appealing to event planners would be if, rather than a one-hour or one-day event, students would treat their job shadow just as importantly as a varsity sport or other extracurricular activity such as Debate, Math Club, etc., and plan on signing up for at least a 90-day experience, perhaps with four to ten hours per week spent on working for their job mentor.  This way, both the student and the mentor can benefit from the experience.  And event planners would be more likely to accept more students.

Applying for an event planning internship

Posted on by Emee Pumarega

 

event planning internship - photo of two women sitting at a laptop
Photo by Christina @ wocintechchat.com on Unsplash

I receive many requests for event planning internships and job shadows.  It is not possible to accommodate the torrent of requests that come in every fall and spring.  How can a candidate differentiate themselves and get a call back?

I think a compelling cover or opening inquiry letter is key.  A phone call may not get picked up, or your call may come at the wrong time (planner on the way to the meeting, onsite at an event, working from home with children, etc.)  In addition, event planners tend to be on the more traditional side when it comes to etiquette (we are asked to be managers  of protocol and guest experiences, after all) and a phone call can feel far too casual.

I saw an event planning internship request come across The Bridal Loft’s inbox the other day that I thought was very well written.  It asked all the right questions, and positioned the candidate as someone who was truly interested in what her target desired in an event planning internship.  This is very different from the common mistakes of starting a cover letter or inquiry with a bunch of “all about me” information and meaningless superlatives (“It is my lifelong dream to work in the wedding industry”). You can bet I noticed this person.

My name is XXXXXX and I am an XXXXXXXXXXX student at XXX. Time is soon coming to apply for internships and I am very interested in yours. I would love to know what you expect from your interns and what you will be looking for in portfolios and resumes. When would be the right time to apply and what method would you prefer. Would you rather an online portfolio or a printed copy? I was also wondering if this was a paid internship or purely for the joy of the experience. Thank you so very much for your time and I hope to hear back from you soon.

Sincerely,
XXXXXXXXXXXX

 

This post was updated on 9/17/2020 by Emee Pumarega

{ Attire tips } Can I mix ivory and white at my wedding?

Posted on by Emee Pumarega

Today's tip is not just an attire tip, but it also touches on overall wedding design and colors.

I get a lot of clients every year who ask me if they can wear an ivory gown but have white tablecloths, and vice versa.  Or if they can use ivory and white on the same surface, for example, white tablecloths and ivory plates.  We receive so many inquiries like this that we decided to address it here on the blog at Portland Wedding Coordinator.
 
Some people seem to think that there is an etiquette or protocol issue at work here, but I have done some initial research at the Peggy Post and Martha Stewart sites, and to date have not yet found anything etiquette-related, except a reminder to guests not to wear white or ivory to a wedding.
 
So my feeling is that it boils down to your personal style and what you feel comfortable with.
 

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