5 ways small businesses can test the event sponsorship waters

A silent auction setup for a school auction at the Portland State University Smith Memorial Ballroom.

The investment into event sponsorship can be very rewarding for an organization, but it can also feel risky. While sponsoring an event can be a valuable way for a business or an organization to connect with a community or interest group, for small businesses, the dollar amounts involved can be daunting. Does that mean that there’s no room for small businesses to take part? Absolutely not – here are some ways small businesses can “test the sponsorship waters” before launching into larger (higher dollar amount) sponsorships of events:

  • Donation of gift cards to silent auctions
  • Participate in more intimate, smaller-audience events
  • Buy a table and invite business colleagues to dine out for a cause
  • Sponsor a teacher or attendee scholarship so an under-served population can attend an event
  • In-kind sponsorship: Providing the business’s service or product for use at the event
  • Offer volunteer perks/meals/lounge areas to support the volunteers of an event
It’s always important for the business to be clear about the goals and objectives of sponsoring an event and to make sure they are SMART – specific, measurable, achievable, relevant, and time-bound. Equally important is to have a written sponsorship agreement that outlines the responsibilities of each party and the benefits the sponsor will receive.
By being clear about the objectives, and measuring the results of a small, trial-run sponsorship, even small businesses can see benefits; and eventually, hopefully realize gains that previously they only thought large organizations could achieve.

Oregon School Counselor Association Conference Photos

Got some photos back from our Oregon School Counselor Association conference a couple weeks ago. So great working with this group! EJP Events helped them from beginning to end, starting with venue search, contract negotiations, sponsor and vendor solicitation and management, catering menu planning, registration, social media, event marketing (the conference sold out for the second time we have been involved!), to onsite coordination and check in. We even printed and ordered their swag items, such as t-shirts, bags, pens, and notepads.

Portland Event Planning by EJP Events

More photos from this wonderful conference available here:
We love working with our conference and event planning clients and making their jobs easy!

Portland Retro Gaming Expo

As wedding season moves indoors and gets quieter, conference and expo season surges forward! This weekend we’re happy to help Portland Retro Gaming Expo coordinate their hotel logistics as they welcome 10,000 attendees to the Oregon Convention Center to enjoy hundreds of retro arcade and console games. Did you know EJP Events is a member of American Express Global Business Travel’s Meetings Expert program? I love helping groups find the best hotel venue for their needs. We were thrilled to match PRGE up with the Crowne Plaza Portland, Doubletree Portland, Jupiter Hotel and Residence Inn Lloyd Center this year. Let me know if I can help your group!

Portland Retro Gaming Expo - Convention Planning and Venue Sourcing

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Oregon School Counselor Association Annual Conference

We are very pleased to once again be helping Oregon School Counselor Association with their Annual Conference. If you know a school counselor or a student in the counseling field who may be interested in a career in school counseling, please share this event with them!

Indian Dance Recital (Arangetram) at PCC Sylvania

Anushka, a Portland high school student, has been studying classical Indian dance for 9 years. Last Saturday, EJP Events – Portland Wedding and Event Planning helped her parents celebrate Anushka’s arangetram, or formal debut recital. 350 attended the event at PCC – Portland Community College Sylvania’s Performing Arts Center with an intermission reception featuring food by Swagat Indian Cuisine. Family then returned home for a dinner party catered by Thai Bloom in NW Portland.

Indian Event Planning - South Asian Cultural Events

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10 Tips for Developing ‘Sustainable’ Destinations

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Part of our regular The Daily Reblog series, where we share our favorite content with you from trusted partners.

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