|gif via Popkey|
I just saw a tweet about a really interesting conference coming up on the East Coast. Relevant speakers, education credits, an affordable registration fee, a compelling location. However, I’m stuck, just stuck, right in the middle of the registration process, trying to find out more. My pain is your gain, however, as I walk you through the things that are completely annoying me about this event registration page.
1. When is it?
The date is in 9-pt type in a light grey, against white background. I’m squinting. Come on guys, your target audience is meeting professionals and many of us are over 40 and starting to lose our eyesight. PLEASE MAKE THE DATE BIG, and put it first so we even know whether or not we can attend.
2. No link to hotel information
The hotel looks really nice! There is a huge embedded Google map showing the location. However there is no reference to a group rate for the conference, nor a link to the hotel, nor a group code. Nothing. I can’t fly across the country to your event and not knowing if I can stay at the convention hotel. PLEASE MAKE THE LINK TO THE HQ HOTEL BIG. And clickable.
3. Sponsors are listed, but no links to their websites
Look at all these sponsors! Some of the top players in my industry. But if I put my finger on the logo (yes, I’m on mobile, just like 73% of the world’s population) nothing happens. What? The logo should take me to more information about this great company, so I can learn about what they do and offer.
Please, for the love of your attendees, and so you don’t lose us during this process, take care of the basics! (Note: I did not end up registering for the conference. Oh well.)
The first post went live this week and is called, “How to find out what your event planning client really wants.” Like the content here, our NYIAD content is written for and about the event industry professional and corporate event consumer. (For the bridal style blog, please visit The Portland Wedding Coordinator!)
I am very excited about this partnership and hope you enjoy the articles too. Feel free to share and comment both here and over at NYIAD. Also, if you have an event planning, event design, or event industry topic you’d like me to cover, please feel free to email me directly at firstname.lastname@example.org.
Much of Portland is still recovering from Feast Portland (#FeastPDX), last weekend’s festival of Oregon food and drink that has been called “the SXSW of food”. As reports trickle in on which events generated the most buzz, one clear winner emerged in using FeastPDX as a marketing tool: Tillamook Cheese.
|Photo via @joancirillo on Twitter.www.twitter.com/joancirillo|
|Photo via TripStyler on Instagram|
Their PR department targeted chefs and VIP attendees, journalists and bloggers, and gifted the ultimate in swag: a charged-up phone marked “Tillaphone” that the recipient could use to call for a hot grilled cheese delivery, at any time during the festival up to 3am. Attendees using the service were told to use the hashtag #ComfortCall when mentioning the benefit over social medial channels.
And did they mention it! A quick search of the #ComfortCall hashtag shows dozens, if not hundreds of happy, satisfied tweets from influential chefs and bloggers; alluring Instagrams of gooey grilled-cheese sandwiches, and jealous tweets from people who went to bed early and missed out.
How Tillamook Cheese will measure the ROI from this clever marketing stunt, I do not know. All I know is that Sunday afternoon as I was doing my weekly shopping, I bypassed my usual brands of cheese and butter, and almost as if in a trance, put the Tillamook versions in my cart.